Lectures
and Classes




Here you will find some of the classes and lectures that I have given in different schools and universities, and which I can also adapt to different educational and work environments according to your interest.

I am a highly qualified public speaker, capable of creating new tailor-made content related to innovation, advertising, marketing, creativity, digital fabrication, storytelling, and distributed design among others.

Classes

Creative Thinking
Brother School of Creativity
30hrs

A class about creative methodologies for creatives and non creatives, including different brainstorming techniques, problem identification, creation from randomness (lateral thinking), fast ideation, design thinking, and problem solving.

Storytelling (for entrepreneurs)
Francisco Marroquín University
20hrs

A class for entrepreneurs about  how to use storytelling as a tool to sell their entrepreneurship. Teaching them narrative structures, how to use the media as a message, brand archetypes, brand personality and tone, elevator pitch structure, presentation tips and techniques.

Visual Culture and Trends:
University of the Istmo
20hrs

A class for the MA in Design alumni, to teach them the history of the image and the visual culture, and how this produces trends that might me further used to inspire the design process.

Lectures and Master Classes

Personal branding
Rafael Landívar University
(Online Master Class) 1.5hrs

A Master Class for the Communication alumni, to teach them how to see themselves as a brand, and communicate it as a way that helps them to sell themselves.

Storytelling for Entrepreneurs
Francisco Marroquín University
(Master Class) 1.5hrs

A Master Class for the Marketing Week seminar, to teach them how to use storytelling as a tool to sell their entrepreneurship.

How to pick up a girl, and sell a campaign.
Advertising Conferences
(Lecture) 1hr

A lecture for "Conferencias Publicitarias", relating the confidence of flirting or picking up a girl (or a guy), with some strategies used to do public presentations and therefore sell an idea or advertising campaign.

Creativity without strategy is occurrence.
Summa Magazine
(Lecture) 1hr

A lecture in the Summa's Magazine Top Of Mind edition event, to talk to people from the marketing and business sector of the most important brands in Guatemala, about the importance of a good strategy to generate a good creativity.

The future of advertising
UGAP - ACADEMY
(Lecture) 1 hr

A talk about the future of advertising, to invite new students in Guatemala to learn more about the courses given by the Guatemalan Union of Advertising Agencies.

Creative Commons LicensePOWAR by Pablo Zuloaga Betancourt is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

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