A class about creative methodologies for creatives and non creatives, including different brainstorming techniques, problem identification, creation from randomness (lateral thinking), fast ideation, design thinking, and problem solving.
A class for entrepreneurs about how to use storytelling as a tool to sell their entrepreneurship. Teaching them narrative structures, how to use the media as a message, brand archetypes, brand personality and tone, elevator pitch structure, presentation tips and techniques.
A class for the MA in Design alumni, to teach them the history of the image and the visual culture, and how this produces trends that might me further used to inspire the design process.
A Master Class for the Communication alumni, to teach them how to see themselves as a brand, and communicate it as a way that helps them to sell themselves.
A Master Class for the Marketing Week seminar, to teach them how to use storytelling as a tool to sell their entrepreneurship.
A lecture for "Conferencias Publicitarias", relating the confidence of flirting or picking up a girl (or a guy), with some strategies used to do public presentations and therefore sell an idea or advertising campaign.
A lecture in the Summa's Magazine Top Of Mind edition event, to talk to people from the marketing and business sector of the most important brands in Guatemala, about the importance of a good strategy to generate a good creativity.
A talk about the future of advertising, to invite new students in Guatemala to learn more about the courses given by the Guatemalan Union of Advertising Agencies.
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