Advertising

Introductory Note:

Here you will find a curated selection of the work I have undertaken in recent years, both as Creative Director of LOWE in Colombia and as General Creative Director of Grey in Guatemala. The majority of the content presented here is real published work. However, I have also included some cases and print ads that, for various reasons, didn't come to fruition but still hold significance to me. Please note that a few ads or case videos are only available in Spanish, but I would be delighted to provide explanations if needed.

Enjoy!

INDEX:

Innovation: A video showcasing some of the innovation projects I've worked on.
Grey Guatemala Rewind: A compilation of the agency's best work from 2017, 2018, and 2019, all led by me as General Creative Director.
Ideas Drawer: Selected ideas from my work in Guatemala that were never realized.
Digital Contents: A collection of digital content campaigns, including reality shows, web series, streaming content, short micro-segmented commercials, and more.
Outdoors: Promos, activations, new media, outdoor advertising, and BTL (Below-The-Line) campaigns.
Print Ads: A selection of print ads from different campaign and clients trough my career.
TV Spots: A selection of my favorite commercials that I have written, produced or supervised.

Innovation / Digital Fabrication

Video Description

One of the characteristics that sets me apart from most advertising creatives is my extensive knowledge and experience in emerging technologies and digital fabrication. This unique background equips me with the skills not only to generate innovative ideas but also to prototype them and comprehend the innovation processes required to bring them to fruition.

My experience spans across projects involving IoT, 3D printing, electronics, creative coding, blockchain, AI, biomaterials, laser cutting, CNC machining, molding and casting, networking, interfacing, among others, despite not being an engineer.

Grey Guatemala

2019

Rewind 2019 / 2018 / 2017

The "Rewinds" are summaries that we created at Grey Guatemala at the end of the year, showcasing some of the work we accomplished and the clients we served. It's important to note that all this work was done under my creative direction.

These summaries draw inspiration from the Rewinds that YouTube produces annually, highlighting the best content from the year.

Ideas Drawer:

EDUCATIVE PRE-ROLL:
Edu Libre

GCD: Pablo Zuloaga.
CD: Alejandro Pastor / Wilmer Gutierrez

These case videos were created to pitch ideas to clients or for creative reviews a few years ago. It's important to note that none of these ideas were not approved or published. The rights for execution belong to La Fábrica y Jotabequ GREY in Guatemala. I am sharing them solely to showcase some ideas I conceptualized, led, or collaborated on as General Creative Director in Guatemala.